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Choosing Your Designer

Posted by in branding, graphic design on 28. Jun, 2016 | No Comments

Author Amit Kalantri wrote, “A lamp cannot play the role of the Sun and the Sun cannot play the role of a lamp.” Choosing who to work with for graphic design and marketing is becoming increasingly challenging. As our population becomes larger, more interconnected and technologically advanced, we are faced with rising numbers of choices. Here at Marc Rubin […]

The Little Printer from BERG: How a smile can mean everything

Posted by in branding, graphic design, marketing on 07. Dec, 2011 | No Comments

This is a great example of how design can affect your perception of a product. This Little Printer provides a personalize mini newspaper printed on a roll, but delivers it with a smile. The other day, Paul Stonier shared with us the video below and it sparked a great conversation. We all fell in love […]

Why Should Your Business be on Facebook?

Posted by in branding, corporate identity, marketing, Uncategorized on 19. Sep, 2011 | No Comments

Marc Rubin Associates‘ most recent newsletter discusses our new strategic partnership with Sean Lukasik’s CreAgent Marketing, and the joint whitepaper we’ve issued entited seven statistics that prove your business should be on Facebook. Take a look!

The Emperor’s New Clothes

Posted by in branding, corporate identity, marketing on 21. Jul, 2011 | No Comments

I admit it; I’m a skeptic. If it’s going to work, I want this social media marketing experiment to make a difference for us right away. Even though I know that any kind of marketing takes time to generate business, I somehow have this expectation that the immediacy of social media will generate an instantaneous […]

An Experiment in Social Media

Posted by in corporate identity, marketing on 14. Jul, 2011 | No Comments

Although Marc Rubin Associates advises our clients about the importance of using social media, we’ve been pretty slow to use it ourselves. To be honest, I am not yet convinced that social media is the best way to advertise a business like ours, which depends on one-to-one personal relationships to sell its product. However, we’ve […]

A Brand is More than a Logo

Posted by in branding, corporate identity, graphic design on 23. Nov, 2010 | No Comments

The term ‘brand’ or ‘brand identity’ is often confused with ‘logo’. This is the result of a lack of full understanding of what a brand is. The logo (short for logotype) is the immediate flag and most tangible element of a brand, but it is just the beginning. We’ve said before a brand is a […]

Design & Marketing:
Words & Music

Posted by in branding, graphic design, marketing on 09. Nov, 2010 | No Comments

Any brand brings with it a story… Our job is to communicate its message or tell its story to provide opportunities for meaningful engagements. We can elevate the brand by expressing the message in a pure and consistent way. In doing so, it allows us to shape a level of consensus across a market. That […]