A Brand is More than a Logo
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Posted by marcrubinassociates
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in branding, corporate identity, graphic design
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on 23. Nov, 2010 |
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The term ‘brand’ or ‘brand identity’ is often confused with ‘logo’. This is the result of a lack of full understanding of what a brand is. The logo (short for logotype) is the immediate flag and most tangible element of a brand, but it is just the beginning. We’ve said before a brand is a […]
Design & Marketing:
Words & Music
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Posted by marcrubinassociates
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in branding, graphic design, marketing
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on 09. Nov, 2010 |
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Any brand brings with it a story… Our job is to communicate its message or tell its story to provide opportunities for meaningful engagements. We can elevate the brand by expressing the message in a pure and consistent way. In doing so, it allows us to shape a level of consensus across a market. That […]
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