Design & Marketing:
Words & Music
Posted on 09. Nov, 2010 by marcrubinassociates in branding, graphic design, marketing
Any brand brings with it a story…
Our job is to communicate its message or tell its story to provide opportunities for meaningful engagements. We can elevate the brand by expressing the message in a pure and consistent way. In doing so, it allows us to shape a level of consensus across a market.
That message needs to be distinguishable, memorable and have a concept to it. In order to successfully reach that level, it requires a hand-in-hand relationship with marketing and design. I often say that it is “words & music”; marketing provides the words and we provide the music. In other words, the combination of verbal language with aesthetic language brings the strongest expression of your narrative.
The brand exists within its consumer’s heart and soul. Our job is to get it as clear as possible in the marketing language so that we translate it in a visual language in order to give the audience a reference point in which they can remember which brand to choose. Therefore, that message needs to translate in a way that resonates with its consumer in order to have the impact necessary to survive in today’s market. We take our clients through a process that allows for positioning your brand with the appropriate communication to connect with your audience on an emotional level.
What’s your favorite brand story?
