The Emperor’s New Clothes
Posted by marcrubinassociates in branding, corporate identity, marketing on 21. Jul, 2011 | 1 Comment
I admit it; I’m a skeptic. If it’s going to work, I want this social media marketing experiment to make a difference for us right away. Even though I know that any kind of marketing takes time to generate business, I somehow have this expectation that the immediacy of social media will generate an instantaneous business response. Read More
An Experiment in Social Media
Posted by marcrubinassociates in corporate identity, marketing on 14. Jul, 2011 | 0 Comments
Although Marc Rubin Associates advises our clients about the importance of using social media, we’ve been pretty slow to use it ourselves. To be honest, I am not yet convinced that social media is the best way to advertise a business like ours, which depends on one-to-one personal relationships to sell its product. However, we’ve decided to (reluctantly) move into the 21st Century and give social media a try. Read More
Design With Heart
Posted by marcrubinassociates in branding, corporate identity, marketing on 08. Jul, 2011 | 0 Comments
Many people will tell you that emotion has no place in business. But today, when word of mouth – through social media – can spread ideas like wildfire, emotion does matter. We’re seeing a culture shift, as the customer is empowered with a much greater voice. One small statement, link or video posted on facebook can become a meme overnight, especially if it triggers an emotional response in the viewer/user.
We’ve always trusted a friend’s recommendation over something we read in a brochure. People now ask their facebook friends for recommendations on which vet to take their pet to, share experiences with photos taken on their mobile phones, and recommend books, films, and vacation spots. With this shift, the expectation is that you care about your friends and provide them with the respect and esteem to which they feel entitled.
We at Marc Rubin Associates welcome this shift. Anyone who knows Marc knows that he brings his heart to every piece of work he creates. Since 1976, Marc has been not only conceptually and financially invested in the work, but emotionally as well. We think you can see this in the work and that it provides a sound foundation for communicating the dedication and respect with which you serve your customers. We care about your business success and work to provide you with ideas and designs that will connect with the public on an emotional level.
Designing with heart makes good business sense. Connecting with the public on an emotional level increases the breadth and strength of brand loyalty, which in turn increases the lifetime value of a customer. Therefore, when you’re investing in design with heart, the return is more deeply felt, measuring well beyond the dollar.
To all of our dear customers, we are grateful. Thank you.
