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July, 2011 | Brand Power Begins Here

The Emperor’s New Clothes


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in branding, corporate identity, marketing
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on 21. Jul, 2011 |
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I admit it; I’m a skeptic. If it’s going to work, I want this social media marketing experiment to make a difference for us right away. Even though I know that any kind of marketing takes time to generate business, I somehow have this expectation that the immediacy of social media will generate an instantaneous […]

An Experiment in Social Media


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in corporate identity, marketing
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on 14. Jul, 2011 |
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Although Marc Rubin Associates advises our clients about the importance of using social media, we’ve been pretty slow to use it ourselves. To be honest, I am not yet convinced that social media is the best way to advertise a business like ours, which depends on one-to-one personal relationships to sell its product. However, we’ve […]

Design With Heart


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in branding, corporate identity, marketing
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on 08. Jul, 2011 |
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Many people will tell you that emotion has no place in business. But today, when word of mouth – through social media – can spread ideas like wildfire, emotion does matter. We’re seeing a culture shift, as the customer is empowered with a much greater voice. One small statement, link or video posted on facebook […]


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