Building Context

Posted by in branding, Featured, marketing on 29. Aug, 2011 | 0 Comments

I had a great discussion with some colleagues yesterday about building context in branding, marketing and design. For me, building context begins with building a relationship with a client. I can’t begin to build brand context if I don’t know and understand the client and their business. A client I’ve worked with before is involved […]

Good Taste

Posted by in branding, corporate identity, Featured, graphic design, marketing, publication design, Uncategorized on 18. Aug, 2011 | 0 Comments

A friend recently sent me this piece by Ira Glass, which got me thinking about good taste and what it means to us at Marc Rubin Associates. The famed graphic designer Saul Bass once said, “good design is good taste”, which Mr. Glass’ piece exemplifies. Good taste is hard to describe. At MRA, we think […]

Kol Ami: Designing With Heart

Posted by in branding, corporate identity, graphic design, marketing on 11. Aug, 2011 | 0 Comments

When I heard that Elmira’s Jewish communities, Shomray Hadath and Congregation B’nai Israel, were merging, I immediately contacted them to ask about designing identity materials for the new community. It was an emotional and gratifying experience to design their new logo and sign, and I had a conversation with a friend about the process. Take […]