A friend recently sent me this piece by Ira Glass, which got me thinking about good taste and what it means to us at Marc Rubin Associates. The famed graphic designer Saul Bass once said, “good design is good taste”, which Mr. Glass’ piece exemplifies.
Good taste is hard to describe. At MRA, we think it’s present in our body of work. As Mr. Glass says, it takes time to develop good taste, and we’ve been working at it for over 30 years. We work hard at staying current and contemporary, and run current trends through our experienced sensibilities (our “good taste machine”) to meet clients’ needs. We’re very aware of the pitfalls of following trends, because of the possibility of being “trendy”, which isn’t always in good taste.
An example of this is the recent Abercrombie & Fitch/Jersey Shore brand clash. A&F asked the JS guys to stop wearing their fashions on-air, because of the negative public perception of the brand the show might be creating. Granted, it all might be a publicity stunt, but it’s the ultimate irony – both brands promote the same buffed male image, but A&F is running like crazy from JS because of JS’ lack of good taste.
Having roots in traditional graphic design, MRA creates brand identities for the contemporary world while never losing sight of good taste. The pioneers of design are the voices of good taste and sophistication we listen to when developing creative solutions.
What do you think constitutes good taste? Please comment, we’d love to hear your opinions!