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December, 2011 | Brand Power Begins Here

How to Get the Most Out of Market Research


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in branding, Featured, marketing
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on 07. Dec, 2011 |
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Market research is an important and crucial part to many business initiatives. For many, it’s not only a way to test a proposed solution for something new, but a way to get insights into what makes you tick. Some strategies my be more affective or efficient than another (focus groups vs. one-on-one interviews, ethnography vs. […]

The Little Printer from BERG: How a smile can mean everything


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in branding, graphic design, marketing
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on 07. Dec, 2011 |
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This is a great example of how design can affect your perception of a product. This Little Printer provides a personalize mini newspaper printed on a roll, but delivers it with a smile. The other day, Paul Stonier shared with us the video below and it sparked a great conversation. We all fell in love […]


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