The Little Printer from BERG: How a smile can mean everything
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Posted on 07. Dec, 2011
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by marcrubinassociates
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in branding, graphic design, marketing
This is a great example of how design can affect your perception of a product. This Little Printer provides a personalize mini newspaper printed on a roll, but delivers it with a smile.
The other day, Paul Stonier shared with us the video below and it sparked a great conversation. We all fell in love with the little face and how it transforms the object from a utility to into your little assistant. Just imagine the product without that face. The body of the rest of the product is incredibly pragmatic. There is some nice simplicity to it, but the interaction would be very cold.
This product also speaks to why it’s important to involve design and branding into the stage of product development. In most cases, a company would come to a design firm with the product already developed and have the firm brand the product as is. Therefore, including something like this smile may have been too late.
There is also something interesting to recognize here; while with everything accessible on our phones and computers, there is less and less of an interaction with paper. There is something very intimate about paper that screens simply have not been able to replicate. The size of the roll helps with this too. The size of the prints are just the right size; not too big to feel like you are at work with a letter size sheet of paper that you are wasting most of the paper with, yet not too small that you struggle with it.
How would you use the Little Printer?
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