How to Get the Most Out of Market Research

Posted by in branding, Featured, marketing on 07. Dec, 2011 | 0 Comments

Market research is an important and crucial part to many business initiatives. For many, it’s not only a way to test a proposed solution for something new, but a way to get insights into what makes you tick. Some strategies my be more affective or efficient than another (focus groups vs. one-on-one interviews, ethnography vs. […]

The Little Printer from BERG: How a smile can mean everything

Posted by in branding, graphic design, marketing on 07. Dec, 2011 | 0 Comments

This is a great example of how design can affect your perception of a product. This Little Printer provides a personalize mini newspaper printed on a roll, but delivers it with a smile. The other day, Paul Stonier shared with us the video below and it sparked a great conversation. We all fell in love […]

Why Should Your Business be on Facebook?

Posted by in branding, corporate identity, marketing, Uncategorized on 19. Sep, 2011 | 0 Comments

Marc Rubin Associates‘ most recent newsletter discusses our new strategic partnership with Sean Lukasik’s CreAgent Marketing, and the joint whitepaper we’ve issued entited seven statistics that prove your business should be on Facebook. Take a look!

Building Context

Posted by in branding, Featured, marketing on 29. Aug, 2011 | 0 Comments

I had a great discussion with some colleagues yesterday about building context in branding, marketing and design. For me, building context begins with building a relationship with a client. I can’t begin to build brand context if I don’t know and understand the client and their business. A client I’ve worked with before is involved […]

Good Taste

Posted by in branding, corporate identity, Featured, graphic design, marketing, publication design, Uncategorized on 18. Aug, 2011 | 0 Comments

A friend recently sent me this piece by Ira Glass, which got me thinking about good taste and what it means to us at Marc Rubin Associates. The famed graphic designer Saul Bass once said, “good design is good taste”, which Mr. Glass’ piece exemplifies. Good taste is hard to describe. At MRA, we think […]

Kol Ami: Designing With Heart

Posted by in branding, corporate identity, graphic design, marketing on 11. Aug, 2011 | 0 Comments

When I heard that Elmira’s Jewish communities, Shomray Hadath and Congregation B’nai Israel, were merging, I immediately contacted them to ask about designing identity materials for the new community. It was an emotional and gratifying experience to design their new logo and sign, and I had a conversation with a friend about the process. Take […]

The Emperor’s New Clothes

Posted by in branding, corporate identity, marketing on 21. Jul, 2011 | 0 Comments

I admit it; I’m a skeptic. If it’s going to work, I want this social media marketing experiment to make a difference for us right away. Even though I know that any kind of marketing takes time to generate business, I somehow have this expectation that the immediacy of social media will generate an instantaneous […]

An Experiment in Social Media

Posted by in corporate identity, marketing on 14. Jul, 2011 | 0 Comments

Although Marc Rubin Associates advises our clients about the importance of using social media, we’ve been pretty slow to use it ourselves. To be honest, I am not yet convinced that social media is the best way to advertise a business like ours, which depends on one-to-one personal relationships to sell its product. However, we’ve […]

Design With Heart

Posted by in branding, corporate identity, marketing on 08. Jul, 2011 | 0 Comments

Many people will tell you that emotion has no place in business. But today, when word of mouth – through social media – can spread ideas like wildfire, emotion does matter. We’re seeing a culture shift, as the customer is empowered with a much greater voice. One small statement, link or video posted on facebook […]

A Brand is More than a Logo

Posted by in branding, corporate identity, graphic design on 23. Nov, 2010 | 0 Comments

The term ‘brand’ or ‘brand identity’ is often confused with ‘logo’. This is the result of a lack of full understanding of what a brand is. The logo (short for logotype) is the immediate flag and most tangible element of a brand, but it is just the beginning. We’ve said before a brand is a […]