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corporate identity | Brand Power Begins Here

Why Should Your Business be on Facebook?


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in branding, corporate identity, marketing, Uncategorized
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on 19. Sep, 2011 |
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Marc Rubin Associates‘ most recent newsletter discusses our new strategic partnership with Sean Lukasik’s CreAgent Marketing, and the joint whitepaper we’ve issued entited seven statistics that prove your business should be on Facebook. Take a look!

Good Taste


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in branding, corporate identity, Featured, graphic design, marketing, publication design, Uncategorized
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on 18. Aug, 2011 |
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A friend recently sent me this piece by Ira Glass, which got me thinking about good taste and what it means to us at Marc Rubin Associates. The famed graphic designer Saul Bass once said, “good design is good taste”, which Mr. Glass’ piece exemplifies. Good taste is hard to describe. At MRA, we think […]

Kol Ami: Designing With Heart


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in branding, corporate identity, graphic design, marketing
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on 11. Aug, 2011 |
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When I heard that Elmira’s Jewish communities, Shomray Hadath and Congregation B’nai Israel, were merging, I immediately contacted them to ask about designing identity materials for the new community. It was an emotional and gratifying experience to design their new logo and sign, and I had a conversation with a friend about the process. Take […]

The Emperor’s New Clothes


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in branding, corporate identity, marketing
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on 21. Jul, 2011 |
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I admit it; I’m a skeptic. If it’s going to work, I want this social media marketing experiment to make a difference for us right away. Even though I know that any kind of marketing takes time to generate business, I somehow have this expectation that the immediacy of social media will generate an instantaneous […]

An Experiment in Social Media


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in corporate identity, marketing
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on 14. Jul, 2011 |
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Although Marc Rubin Associates advises our clients about the importance of using social media, we’ve been pretty slow to use it ourselves. To be honest, I am not yet convinced that social media is the best way to advertise a business like ours, which depends on one-to-one personal relationships to sell its product. However, we’ve […]

Design With Heart


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in branding, corporate identity, marketing
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on 08. Jul, 2011 |
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Many people will tell you that emotion has no place in business. But today, when word of mouth – through social media – can spread ideas like wildfire, emotion does matter. We’re seeing a culture shift, as the customer is empowered with a much greater voice. One small statement, link or video posted on facebook […]

A Brand is More than a Logo


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in branding, corporate identity, graphic design
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on 23. Nov, 2010 |
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The term ‘brand’ or ‘brand identity’ is often confused with ‘logo’. This is the result of a lack of full understanding of what a brand is. The logo (short for logotype) is the immediate flag and most tangible element of a brand, but it is just the beginning. We’ve said before a brand is a […]


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