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Featured | Brand Power Begins Here

How to Get the Most Out of Market Research


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in branding, Featured, marketing
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on 07. Dec, 2011 |
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Market research is an important and crucial part to many business initiatives. For many, it’s not only a way to test a proposed solution for something new, but a way to get insights into what makes you tick. Some strategies my be more affective or efficient than another (focus groups vs. one-on-one interviews, ethnography vs. […]

Building Context


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in branding, Featured, marketing
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on 29. Aug, 2011 |
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I had a great discussion with some colleagues yesterday about building context in branding, marketing and design. For me, building context begins with building a relationship with a client. I can’t begin to build brand context if I don’t know and understand the client and their business. A client I’ve worked with before is involved […]

Good Taste


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in branding, corporate identity, Featured, graphic design, marketing, publication design, Uncategorized
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on 18. Aug, 2011 |
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A friend recently sent me this piece by Ira Glass, which got me thinking about good taste and what it means to us at Marc Rubin Associates. The famed graphic designer Saul Bass once said, “good design is good taste”, which Mr. Glass’ piece exemplifies. Good taste is hard to describe. At MRA, we think […]


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