Choosing Your Designer

Posted by in branding, graphic design on 28. Jun, 2016 | 0 Comments

Author Amit Kalantri wrote, “A lamp cannot play the role of the Sun and the Sun cannot play the role of a lamp.” Choosing who to work with for graphic design and marketing is becoming increasingly challenging. As our population becomes larger, more interconnected and technologically advanced, we are faced with rising numbers of choices. Here at Marc Rubin […]

The Little Printer from BERG: How a smile can mean everything

Posted by in branding, graphic design, marketing on 07. Dec, 2011 | 0 Comments

This is a great example of how design can affect your perception of a product. This Little Printer provides a personalize mini newspaper printed on a roll, but delivers it with a smile. The other day, Paul Stonier shared with us the video below and it sparked a great conversation. We all fell in love […]

Good Taste

Posted by in branding, corporate identity, Featured, graphic design, marketing, publication design, Uncategorized on 18. Aug, 2011 | 0 Comments

A friend recently sent me this piece by Ira Glass, which got me thinking about good taste and what it means to us at Marc Rubin Associates. The famed graphic designer Saul Bass once said, “good design is good taste”, which Mr. Glass’ piece exemplifies. Good taste is hard to describe. At MRA, we think […]

Kol Ami: Designing With Heart

Posted by in branding, corporate identity, graphic design, marketing on 11. Aug, 2011 | 0 Comments

When I heard that Elmira’s Jewish communities, Shomray Hadath and Congregation B’nai Israel, were merging, I immediately contacted them to ask about designing identity materials for the new community. It was an emotional and gratifying experience to design their new logo and sign, and I had a conversation with a friend about the process. Take […]

A Brand is More than a Logo

Posted by in branding, corporate identity, graphic design on 23. Nov, 2010 | 0 Comments

The term ‘brand’ or ‘brand identity’ is often confused with ‘logo’. This is the result of a lack of full understanding of what a brand is. The logo (short for logotype) is the immediate flag and most tangible element of a brand, but it is just the beginning. We’ve said before a brand is a […]

Design & Marketing:
Words & Music

Posted by in branding, graphic design, marketing on 09. Nov, 2010 | 0 Comments

Any brand brings with it a story… Our job is to communicate its message or tell its story to provide opportunities for meaningful engagements. We can elevate the brand by expressing the message in a pure and consistent way. In doing so, it allows us to shape a level of consensus across a market. That […]