Building Context

Posted by in branding, Featured, marketing on 29. Aug, 2011 | 0 Comments

I had a great discussion with some colleagues yesterday about building context in branding, marketing and design. For me, building context begins with building a relationship with a client. I can’t begin to build brand context if I don’t know and understand the client and their business. A client I’ve worked with before is involved […]

Design With Heart

Posted by in branding, corporate identity, marketing on 08. Jul, 2011 | 0 Comments

Many people will tell you that emotion has no place in business. But today, when word of mouth – through social media – can spread ideas like wildfire, emotion does matter. We’re seeing a culture shift, as the customer is empowered with a much greater voice. One small statement, link or video posted on facebook […]