Building Context

Posted by in branding, Featured, marketing on 29. Aug, 2011 | 0 Comments

I had a great discussion with some colleagues yesterday about building context in branding, marketing and design. For me, building context begins with building a relationship with a client. I can’t begin to build brand context if I don’t know and understand the client and their business. A client I’ve worked with before is involved […]

Kol Ami: Designing With Heart

Posted by in branding, corporate identity, graphic design, marketing on 11. Aug, 2011 | 0 Comments

When I heard that Elmira’s Jewish communities, Shomray Hadath and Congregation B’nai Israel, were merging, I immediately contacted them to ask about designing identity materials for the new community. It was an emotional and gratifying experience to design their new logo and sign, and I had a conversation with a friend about the process. Take […]

Design With Heart

Posted by in branding, corporate identity, marketing on 08. Jul, 2011 | 0 Comments

Many people will tell you that emotion has no place in business. But today, when word of mouth – through social media – can spread ideas like wildfire, emotion does matter. We’re seeing a culture shift, as the customer is empowered with a much greater voice. One small statement, link or video posted on facebook […]