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design | Brand Power Begins Here

The Little Printer from BERG: How a smile can mean everything


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in branding, graphic design, marketing
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on 07. Dec, 2011 |
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This is a great example of how design can affect your perception of a product. This Little Printer provides a personalize mini newspaper printed on a roll, but delivers it with a smile. The other day, Paul Stonier shared with us the video below and it sparked a great conversation. We all fell in love […]

Good Taste


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in branding, corporate identity, Featured, graphic design, marketing, publication design, Uncategorized
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on 18. Aug, 2011 |
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A friend recently sent me this piece by Ira Glass, which got me thinking about good taste and what it means to us at Marc Rubin Associates. The famed graphic designer Saul Bass once said, “good design is good taste”, which Mr. Glass’ piece exemplifies. Good taste is hard to describe. At MRA, we think […]

A Brand is More than a Logo


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in branding, corporate identity, graphic design
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on 23. Nov, 2010 |
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The term ‘brand’ or ‘brand identity’ is often confused with ‘logo’. This is the result of a lack of full understanding of what a brand is. The logo (short for logotype) is the immediate flag and most tangible element of a brand, but it is just the beginning. We’ve said before a brand is a […]

Design & Marketing:
Words & Music


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in branding, graphic design, marketing
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on 09. Nov, 2010 |
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Any brand brings with it a story‚Ķ Our job is to communicate its message or tell its story to provide opportunities for meaningful engagements. We can elevate the brand by expressing the message in a pure and consistent way. In doing so, it allows us to shape a level of consensus across a market. That […]


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