How to Get the Most Out of Market Research

Posted by in branding, Featured, marketing on 07. Dec, 2011 | 0 Comments

Market research is an important and crucial part to many business initiatives. For many, it’s not only a way to test a proposed solution for something new, but a way to get insights into what makes you tick. Some strategies my be more affective or efficient than another (focus groups vs. one-on-one interviews, ethnography vs. […]

Design & Marketing:
Words & Music

Posted by in branding, graphic design, marketing on 09. Nov, 2010 | 0 Comments

Any brand brings with it a story‚Ķ Our job is to communicate its message or tell its story to provide opportunities for meaningful engagements. We can elevate the brand by expressing the message in a pure and consistent way. In doing so, it allows us to shape a level of consensus across a market. That […]