A Brand is More than a Logo

Posted by in branding, corporate identity, graphic design on 23. Nov, 2010 | 0 Comments

The term ‘brand’ or ‘brand identity’ is often confused with ‘logo’. This is the result of a lack of full understanding of what a brand is. The logo (short for logotype) is the immediate flag and most tangible element of a brand, but it is just the beginning. We’ve said before a brand is a […]