The Emperor’s New Clothes

Posted by in branding, corporate identity, marketing on 21. Jul, 2011 | 0 Comments

I admit it; I’m a skeptic. If it’s going to work, I want this social media marketing experiment to make a difference for us right away. Even though I know that any kind of marketing takes time to generate business, I somehow have this expectation that the immediacy of social media will generate an instantaneous […]

An Experiment in Social Media

Posted by in corporate identity, marketing on 14. Jul, 2011 | 0 Comments

Although Marc Rubin Associates advises our clients about the importance of using social media, we’ve been pretty slow to use it ourselves. To be honest, I am not yet convinced that social media is the best way to advertise a business like ours, which depends on one-to-one personal relationships to sell its product. However, we’ve […]

Design & Marketing:
Words & Music

Posted by in branding, graphic design, marketing on 09. Nov, 2010 | 0 Comments

Any brand brings with it a story… Our job is to communicate its message or tell its story to provide opportunities for meaningful engagements. We can elevate the brand by expressing the message in a pure and consistent way. In doing so, it allows us to shape a level of consensus across a market. That […]